This semester, the Dingman Center will be conducting interviews with the 11 student startups participating in our in-person New Ventures Practicum!
Founder: Emily Ciardiello ’24, Marketing
DC: In two to three sentences, how would you describe your startup?
Ciardiello: Specially designed for the socially active, Strapt LLC is a luxury phone accessory that prevents the loss of your phone. Adaptable with all phone cases, Strapt chain accessories are the perfect balance between style and security.
DC: What or who is your biggest influence on your startup?
Ciardiello: On several occasions, I’ve found myself in situations where a friend’s phone was stolen during our nights out. The entire group then had to deal with the inconvenience of locating the missing phone and, in some cases, taking measures to freeze any credit cards that might have been in a case pocket. These events prompted me to realize that whenever I go into public, I am constantly alert to protect my own phone—always mindful of its location and frequently surveying the people around me. Unfortunately, this heightened awareness takes away from the positive experiences of creating lasting memories with friends. Strapt LLC is dedicated to helping consumers empower their ability to connect with friends and create lasting memories. In essence, Strapt LLC promotes a lifestyle where consumers can live worry-free.
DC: How did you come up with the name of your venture?
Ciardiello: The name “Strapt” stems from the combination of two central concepts. First, it takes inspiration from the
slang term “strapped,” which refers to one’s state of protection. This strongly resonates with Strapt LLC’s purpose, given its commitment to protecting cell phones through phone chain accessories. Additionally, incorporating the word “apt” highlights the idea of versatility, aligning flawlessly with the Strapt phone chain’s ability to adapt to multiple scenarios and serve multiple functions.
DC: What’s the most important thing you are working on right now and how are you making it happen?
Ciardiello: Currently, the most important thing we are working on is creating customization on the product and packaging. This will be essential to standing out in the space and establishing an undeniable brand identity. We are working with our manufacturer on our customization options and will soon begin the process of legally protecting our mark. Strapt LLC plans to launch its sales in January 2024, so stay tuned!
DC: As a student business owner, what motivates you?
Ciardiello: I am driven by the desire to make a meaningful impact. As my product’s target audience is heavily aimed at socially active individuals, often college students, witnessing its positive influence on their experiences and relationships is very rewarding.
DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Ciardiello: I would give two pieces of advice to aspiring entrepreneurs: (1) Start Now and (2) Stick with It. Launching your business provides insights and experiences that cannot be replicated through textbooks and classes. Procrastination only delays progress. Entrepreneurship is not for the weak, so stay committed and stick with it! If it helps, adopt a win-win perspective, viewing all tasks as accomplishments or valuable learning opportunities, even in challenging
situations.
Dingman Center for Entrepreneurship 