In anticipation of the final round of the 2019 Pitch Dingman Competition, the Dingman Center is interviewing each of the five startup finalists about their progress and upcoming challenges as they prepare to compete for the $15,000 Grand Prize on March 7th in the Grand Ballroom of Stamp Student Union. Learn more and register to attend the competition here.
Imani Rickerby & Jasmine Snead at the Pitch Dingman Competition Semifinals
Jasmine Snead ’19, Co-Founder & CFO – Finalist
Imani Rickerby ’17, Co-Founder & COO
Sydney Parker ’18, CMO
DC: Tell us about your startup.
Jasmine Snead: Aurora Tights designs performance apparel for dancers and ice skaters of all skin tones, shapes, and sizes. The Aurora team is comprised of a solo figure skater, a synchronized ice skater, and a dancer. As competitive athletes, we were forced to wear tights, mesh, and other paraphernalia in the wrong skin tone because our shades were not readily available. The lack of color variety posed a drawback for performance athletes because it is not aesthetically appealing to the eye and it’s frustrating to practice your passion while feeling like you’re in someone else’s skin. Additionally, overall appearance is judged in performance sports, unlike in traditional sports. In the words of Olympian Johnny Weir, “Aesthetics are still a part of the subjective scoring in figure skating.” His words are true in figure skating and in other performance sports as well.
As a solution, I learned to dye my tights to match my complexion. Years and a stained bathroom later, my mom and I perfected the process of dyeing tights and would do so before each competition. Self-dyeing is an option for athletes, but it is messy, time-consuming, expensive, and experimental to find the right shade. That is why there is a strong need for Aurora Tights to simplify the tight buying process for women of all skin tones and sizes. We believe buying tights in your shade should be as easy clicking “add to cart” online or shopping at your local sporting goods store.