Category Archives: Feature Friday

Feature Friday! Aurora

Aurora is an inclusive hosiery and apparel company that inspires wearers to be comfortable in their own skin.

DC: What’s your names, majors, minors, and graduation years?
Rickerby: Imani Rickerby, Co-founder & COO, Public Health Science major, 2017 graduation year; Sydney Parker, Co-founder & CMO, Communications major, Women’s Studies certificate, 2018 graduation year; Jasmine Snead, Co-founder & CFO, Government & Politics major, African American Studies certificate, 2017 graduation year; Masters in Public Policy/Masters in Business Administration, 2021 graduation year

Imani Rickerby ’17

DC: Which Dingman Center programs have you been involved with?
Rickerby: Dingman Jumpstart, Ladies First, Dingman Fridays, New Venture Practicum, Terp Startup Accelerator, Pitch Dingman Competition, and Terp Startup Fellows. 

DC: In two to three sentences, how would you describe your startup?
Rickerby: Aurora Tights is the #1 most inclusive athletic hosiery and apparel brand. We make tights for dancers and ice skaters in five shades and seven sizes, from Child Small to Adult 3X. Since its inception, Aurora has empowered performers to bring their own dynamic color and light to the stage. Aurora creates an inclusive space for all athletes to #performincolor.

DC: At what point did you know you wanted to create your own startup?
Rickerby: The Aurora team is composed of a figure skater, synchronized ice skater, and a competitive dancer with over 60 years of performing experience combined. Imani Rickerby, Jasmine Snead, and Sydney Parker attended the University of Maryland, College Park, and are sisters of Delta Sigma Theta Sorority, Inc.

Jasmine, a figure skater of over 20 years, used to dye her tights in a bathtub before every competition, and the process was time-consuming, messy, experimental, and expensive. On the opposite end of the spectrum, Imani, a lifetime synchronized ice skater, grew up skating in tights that were too pale for her complexion. While they had different experiences, they were unified in feeling marginalized, unheard, and unseen in the sport they loved.  

Jasmine Snead ’17

While coaching a team of young synchronized ice skaters, Jasmine and Imani noticed that many of their students, particularly those of color, were reliving their experiences of isolation. Due to the lack of diverse skating gear, their students were lacking confidence, loneliness, and identity issues. Many times, athletes of color draw away from the sport – not because of a lack of talent – but due to the lack of community.  Inspired by their students, the duo both quickly realized that there was an unmet need and shared their stories with Sydney, their best friend and lifetime competitive dancer. 

Sydney had a similar experience while dancing, with the added pressure of being a dark-skinned woman in a predominately white sport. The hair products, makeup, and especially the apparel never fit her appearance. Sydney’s feelings of isolation rose so high she avoided even looking in the mirror. It was only after finding her community on her collegiate team of predominantly black women that Sydney started to have confidence in not only her skills, but also her appearance. She understood then what it meant to have a support channel to turn to in times of need. Together the three decided to be the catalysts to end the destructive cycle of monoculturalism within performance sports and instead build a community of empowerment.

DC: What or who is your biggest influence for your startup?
Rickerby: While we are a for-profit company, our social impact mission is directly baked into our business model. Supporting and empowering minority athletes to say involved in their passions is the fundamental driver of Aurora. We strive to make sure all athletes feel comfortable in their skin, excel at their athletic passions, and have a long-lasting tenure in their sport. 

DC: Can you describe/outline your typical day as a business owner?
Rickerby: Our typical day includes brainstorming strategies, solving day-to-day issues, responding to customers, monitoring our social media, and A LOT of meetings.

Sydney Parker ’18

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Rickerby: Before COVID-19, Aurora Tights had a lot of momentum. However, with social distancing policies, large events and team sports practices were canceled, and sports complexes and gyms were closed. As a result, there has been a substantial decline in tight sales, and several large accounts were postponed until teams can practice safely. As entrepreneurs, we looked for the silver lining. We launched our line of at-home workout apparel which kept Aurora alive while we all stayed safe in the home. Now with everything opening up, our large accounts are coming back into focus and our tights are set to be featured in the newest Shondaland show, “Inventing Anna,” and the Broadway show “SIX”!

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Rickerby: There have been a lot milestones within the last six months! We were accepted in the Desai Accelerator, which has been a huge driver for growth. Also, we hosted our third cohort of the Aurora Tights Internship, added 11 teams to our Aurora Teams program, refreshed brand, and rolled out our newest product – shimmery tights!

DC: As a young business owner, what motivates you?
Rickerby: Well, both ice skating and dance are diversifying rapidly, which is a huge motivator! To best support this inclusive environment, we need to change the definition of beauty in performance sports. To do this, the first step is ensuring that all performers have apparel in their unique skin tone. Currently, there is a whole population of performers who do not have tights that match their skin color or do not like the shades that are available to them. We strive to make sure adults and children, just like us, feel comfortable in their skin and excel at their athletic passions.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Rickerby: So many times as young people, we feel unqualified to go after our vision. We are so hard on ourselves and feel as if we must first become experts at something before execution. Yet many people do not put those same pressures on themselves and instead exude a confidence that is needed for the entrepreneurship world. I encourage young people to work every day on building that same level of confidence in themselves and to not be afraid to just do it. There is so much magic in our ideas and the world would be made better for it!

For more information about Aurora, please visit the website here.

Tagged , ,

Feature Friday! ModBars

Co-founders Jeff Su ’21 and Wyatt Talcott ’22 selling ModBars at the Derwood Farmers Market in Rockville, MD.

DC: What are your names, majors, and graduation years?
Su: Jeff Su — Finance and Supply Chain Management ’21, Wyatt Talcott — Marketing ’22, Max Levine — Finance ’22, Joe Oleynik — Information Systems ’23

DC: Which Dingman Center programs have you been involved with?
Su: Pitch Dingman 2019, Terp Startup 2020.

DC: In two to three sentences, how would you describe your startup?
Su: We specialize in making a variety of different snack bars from protein, energy, to trail mix and even dessert bars. They’re low in sugar and packed with fiber so they’ll keep you feeling full without the sugar crash.

DC: What or who is your biggest influence for your startup?
Su: Gary Vaynerchuk. He’s the one that inspired me to just start and the whole thing a shot.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Su: We definitely switched gears and started doubling down on e-commerce. A majority of our sales are now coming from our website which has been awesome to see. It’s also given us enough time to think long term and plan for the future. We’ve got exciting projects ahead that’ll hopefully push us to our next milestone.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Su: In the past 6 months we’ve actually gotten the chance to sell at our first farmers market up in Rockville—Derwood Farmers Market. It was amazing to get back to our roots and do in-person sales again. On top of that, we had the opportunity to partner up with a few of the local neighborhood outdoor pools which not only drove more sales but also let us get our name out there to new customers. Overall, we’ve seen high recurring customer rates and overall really positive feedback from the community. We’ve also been doing a lot of R&D recently that’ll hopefully help drive more sales coming up. There may be a shift in our current product line but more time is needed. Moving forward we want to start investing heavily in media marketing since that has been one of the key areas we’ve been lacking for some time now.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Su: Be prepared to work really hard. It requires a lot of sacrifice. There’ll be a ton of distractions and things that won’t work in your favor; if you’re not willing or dedicated enough it’ll make you want to quit at every step. So ensure you’re having fun putting work into your venture and don’t gloss over even the smallest victories.

To learn more about ModBars, please visit the website here.

Tagged , ,

Feature Friday! Vitalize

Vitalize is a digital wellness platform tailored to healthcare providers.

DC: What’s your names, majors, minors, and graduation years?
Andhavarapu: My name is Sanketh Andhavarapu (May 2023) and I’m majoring in Health Decision Sciences and Neurobiology with a minor in Innovation and Entrepreneurship.

Shah: My name is Veeraj Shah (May 2021) and I graduated from the University of Maryland with degrees in Health Policy & Technology and Neurobiology. I’m now pursuing a PhD in Public Health at the University of Cambridge in the UK.

Sanketh Andhavarapu ’23

DC: Which Dingman Center programs have you been involved with?
Andhavarapu: With Vitalize, we completed the Terp Startup Accelerator in 2020. We also frequently participate in Dingman Fridays to receive coaching. I also participated in the Pitch Dingman Competition earlier this year with my nonprofit STEPS, where we were awarded 2nd place in the Main Street Track.

DC: In two to three sentences, how would you describe your startup?
Shah: Vitalize is a digital wellness platform tailored to healthcare providers to improve their well-being and reduce burnout. We offer clinician-focused cognitive behavioral therapy through a mobile app, and robust analytics and actionable insights on staff well-being trends and app engagement for hospital leadership.

DC: At what point did you know you wanted to create your own startup?
Andhavarapu: In high school, I had the opportunity to be the Chief Human Resources Officer of a nonprofit organization. I learned that I really enjoyed leading and inspiring teams to collectively achieve social impact. This experience directly motivated me to found STEPS, a revenue-generating education nonprofit. In this role, I realized how important it was for me to take on an irreplaceable role in anything that I put time and effort into. I liked knowing that as a founder, there is no one more knowledgeable about your idea and innovation than yourself, and that you’re leaving a unique footprint on the world. I didn’t find this same sense of personal fulfillment when looking at the different clubs I could join when I first came to UMD. This is why, when I had the idea for Vitalize, I knew I had to take action and it was a no-brainer that I wanted to invest my time and effort into making it successful.

Veeraj Shah ‘21

Shah: Early in my time at UMD, I dove into the field of public health. My sophomore year, I worked with the Chief Administrator of Health & Human Services for Prince George’s County as a health policy intern, and began to see the world of local public health in action. But what I saw was a landscape full of opportunities for innovation, and how policy alone would not be able to tackle some of the most pressing health disparities and equity gaps present right in my backyard. That summer, I worked as a business analyst intern at IBM Watson Health, spearheading health technology efforts that would improve the state-level innovation capacity of the Centers for Medicare and Medicaid Services. I quickly saw how simply innovations had the opportunity to improve the quality of healthcare delivery and prevent the burden of disease. 

From that summer on, I knew that my interests lied as a health technology entrepreneur, where I was able to connect my interests in technology to solve critical problems in healthcare and public health. As a founder, I also soon realized how exciting it was to begin building a team and to truly become a subject matter expert on a topic you care about. Vitalize directly reflects these passions – leveraging technology to improve the wellbeing of healthcare providers, and building an incredible team of students committed to this mission.

DC: What or who is your biggest influence for your startup?
Andhavarapu: Both of us have had mentors and family members suffer from burnout as healthcare providers. We saw how people who committed their professional life to helping others were constantly emotionally exhausted, had poor wellbeing, and in some cases wanted to leave healthcare completely. As aspiring healthcare providers and entrepreneurs, we wanted to ensure that healthcare providers had all the resources necessary to achieve the best wellbeing. We see Vitalize as the first step towards creating lasting cultural transformation surrounding wellness and stigma in healthcare.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Shah: The idea for Vitalize was actually born prior to the pandemic. Burnout among healthcare providers is a decades-long issue. The onset of the pandemic exacerbated the problem and also highlighted the dire need for new solutions, motivating us to pursue Vitalize as a company. The added free time that came with online classes and being in quarantine also allowed us to put more time into Vitalize.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Andhavarapu: The last 6 months have been very exciting for Vitalize. We are just about finished the development of our product, which we will be launching through a public beta with over 100 clinicians in the next couple weeks. We also secured a hospital pilot with Midland Memorial Hospital in Texas, which we will be conducting as a research study in November to evaluate the efficacy of our product and collect data. Finally, we’ve also garnered interest from two hospital interests in larger scale pilots (1000+ providers), which we’re hoping to execute in early 2022.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Shah: Don’t underestimate the importance of customer discovery. If you have an idea that you are looking to pursue, it is important to conduct several unbiased interviews with all the potential stakeholders (customers, payers, partners, etc). Customer discovery is a great way to validate assumptions and de-risk your startup before investing too much money and time into a potentially flawed concept. It’s also important that you build a strong team with diverse skill sets who are all passionate about the problem being solved and are willing to commit long hours to see the company come to fruition.

For more information about Vitalize, please visit the website here.

Feature Friday! Wise Legacy Finance

Wendy Rodriguez ’22 is the founder of Wise Legacy Finance.

DC: What is your name, major, and anticipated graduation year?
Rodriguez: Wendy Rodriguez — Finance, 2022

DC: In two to three sentences, how would you describe your startup?
Rodriguez: Wise Legacy Finance is a company that provides personal finance products and services to Gen-Zers and Millennials to take control of their money, make wise financial decisions and achieve their financial goals. We value effectiveness, innovation and variety when offering financial solutions because we believe that personal finance is not a one-size-fits-all. For this reason, our services and products range from private financial coaching sessions to mini-courses/workshops to budget planners to a budgeting app.

DC: At what point did you know you wanted to create your own startup?
Rodriguez: I don’t think there was an exact moment, but I’ve been wanting to start my own business as long as I can remember. I love the business world, and throughout the years I have become very passionate about the finance field. With this being said, there have been moments in my life that have led me to create Wise Legacy Finance, such as helping family and friends with their personal finances by creating their monthly budgets or plan for them to save money or pay off debt. I learned how vital personal finance is and how many young people especially, struggle in this area because they don’t find the necessary tools or solutions that effectively cater to their needs.

DC: What or who is your biggest influence for your startup?
Rodriguez: My biggest influence for my startup is witnessing the positive change people can make in their lives. Whether they are just tired of not being in control of their money, want to change their financial habits/situation or build a strong financial foundation for their future — knowing that I can be a possibility in their lives motivates me to keep going.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Rodriguez: The pandemic taught us that life can change at any moment and it’s imperative to be prepared, especially financially. I saw the effects of having to deal with unprecedented financial situations and individuals not having a clue of what their next step should be — the impact on mental, physical and emotional health is something that cannot be ignored. The pandemic truly emphasized the importance of being aware of where one stands financially and being prepared with an emergency fund, savings etc.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Rodriguez: Wise Legacy Finance is officially an LLC and as of August, we currently offer four services — private coaching sessions, group mini-course, budgeting 101 workshop and speaker events. In just a few weeks, we have received some inquiries and have already begun booking for this fall season. Our social media account on Instagram @wiselegacyfinance is growing every week which is incredible. In addition, we have started working on our budgeting app and budget planners and are eager to see where we will be in the next six months.

DC: What do you feel that you have achieved from participating in Terp Startup Accelerator this summer?
Rodriguez: I can honestly say that Wise Legacy Finance wouldn’t be where it is right now if it wasn’t for Terp Startup Accelerator. I have achieved many things and have had significant accomplishments and for that I am extremely thankful. Week after week I learned from great speakers about important aspects of a business such as target market, financial modeling, scaling, branding, and so much more. In addition, I met incredible individuals from the Dingman Center and amazing fellow UMD entrepreneurs.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Rodriguez: Do it even if you’re afraid. Do it even if you have no idea where to begin. Do it even if you fail. There is no “perfect moment” to go after your dreams. Make it happen and work hard! Don’t underestimate the power of self-discipline and determination because it will take you further than motivation ever will. You can do it!

Feature Friday! Tiny Theatre

Ian Rosario ’22 holding an in-person Tiny Theatre activity for two young students.

DC: What is your name, major, and anticipated graduation year?
Rosario: Ian Rosario- Architecture & Spanish double-major, Class of 2022

DC: In two to three sentences, how would you describe your startup?
Rosario: Tiny Theatre is a mission-driven venture that helps elementary kids build social skills, confidence, & reading fluency through FUN, interactive, theatre activities. Unlike traditional activities used to help students in speech language therapy, Tiny Theatre’s creates printable activities that allow students to grow comfortable in social environments in a fun way.

DC: At what point did you know you wanted to create your own startup?
Rosario: I knew I’ve wanted to start my own business since high school. I love entrepreneurship because you can use creativity to solve a problem. During my freshman and sophomore year, I used to ideate startup ideas with my roommate in the dorm.

DC: What or who is your biggest influence for your startup?
Rosario: I think the biggest influence for my startup is seeing its impact on students. I love to see how students grow out of their shell into their God-given gifts and personality. Empowering students influences me to continue working on this startup.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Rosario: The pandemic has made me think about the accessibility of my product. Since everyone has a different comfort and ability to interact with others, the pandemic has shifted my focus to really think about the end user’s situation.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Rosario: The last six months have resulted in a pivot of my company. I have spent a lot of time interviewing potential customers and understanding their specific needs and pain points. Based on these interviews, Tiny Theatre has pivoted from only focusing on literacy, to primarily helping solve the need to build social skills.

DC: What do you feel that you have achieved from participating in Terp Startup Accelerator this summer?
Rosario: I feel like I have come to understand my “why” for this venture. I deeply enjoy helping people communicate and creating safe spaces for them to express themselves. Through Tiny Theatre, I think I am equipping kids to feel safe & comfortable in social situations.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Rosario: There is so much learning, customer discovery, and customer acquisition that you can do without spending a dollar. I would recommend spending time in the pre-launch phase to deeply hear from your future customers & understand their needs (this also saves yourself some money).

For more information about Tiny Theatre, please visit the website here.

Feature Friday! Stan

Stan is a loyalty platform for creators.

DC: What are your names, majors, and graduation years?
Khan: Anaum Khan, Computer Science, 2024
Zack Khan, Computer Science, Spring 2019
Alice Shi, Computer Science, Fall 2019

DC: In two to three sentences, how would you describe your startup?
Khan: Stan is the creator loyalty platform where super fans (or stans as we like to call them) are able to sync their social media accounts to gain points and prizes for engaging with their favorite creators’ content, such as retweeting a tweet or watching a creators’ YouTube video.

DC: At what point did you know you wanted to create your own startup?
Khan: When I went to hackathons (like Technica and Bitcamp at Maryland), I learned how much I loved building new things. That led me to discover startups and join programs like Startup Shell and Terp Startup that further fueled my interest in entrepreneurship.

DC: What or who is your biggest influence for your startup?
Khan: My mom, who works super hard to raise a family, have a successful career, and serve others in her community through her non-profit work.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Khan: Live streaming blew up over the pandemic. Twitch’s hours watched grew 90% in 2020! This helped validate the need for Stan as more live-streamers joined Twitch to make money doing what they love.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Khan: We signed our first creator, Tuonto (who has an audience of over 1 million fans); created our website and application; and launched a beta.

DC: What do you feel that you have achieved from participating in Terp Startup Accelerator this summer?
Khan: I learned a ton about all aspects of running a business that I didn’t have exposure to before, like market sizing, pricing, and more. I also got to meet an awesome community of fellow UMD entrepreneurs!

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Khan: Become close with your customers. That has helped us iterate much faster.

Feature Friday! Prommuni

Bradley Mascarenhas ’21 co-founded Prommuni with Karsh Patel ’21.

DC: What are your names, majors, minors, and graduation years?
Mascarenhas: My name is Bradley Mascarenhas and I completed my undergraduate degrees in Finance and Information Systems with a minor in Real Estate Development. I graduated this past Spring with the class of 2021, and I have enrolled into the Information Systems Master of Science program at the University of Maryland with an expected graduation date of May 2022. [UMD ‘21]

My co-founder’s name is Karsh Patel and he completed his undergraduate degree in Computer Science and double minored in Tech Entrepreneurship and Mathematics. [UMD ‘21]

DC: In two to three sentences, how would you describe your startup?
Mascarenhas: Our startup is the first co-living social network for professionals. Our platform helps professionals to relocate to new places by connecting them to others to build roommate groups and find housing all in one.

DC: At what point did you know you wanted to create your own startup?
Mascarenhas: I always possessed business-minded qualities and frequently enjoyed team building towards a common goal. During my first year of high school, I felt like I did not have anything purposeful to do other than being a student. I eventually decided to start building my personal brand and take lead in my school’s Academy of Finance. I also got involved with several ventures from private loan financing to drone technology. However, these ventures did not organically originate from me, so I knew it would not be my true calling. By the time I finished high school, I was voted “Most Likely To Be a Millionaire” and I thought that was what was important to me, but that ended up being far from true. I later realized in college that my purpose was really to have an impact on my generation. Personally, building a better world is a compelling enough reason to take all the risk that comes with entrepreneurship. The efforts you put in can impact thousands, hundreds of thousands, or even millions of people. And this is what drives me now. Problems that I face now which are shared by many others.

DC: What or who is your biggest influence for your startup?
Mascarenhas: The biggest influence for my startup is Justin Kan. He is the Founder of Twitch TV. He has a nice story of coming up with ideas and selling it to an investor he knew. He had a successful exit after a couple years and now Twitch is thriving even more and changed the gaming community forever. Additionally, he now has plenty of time to coach startups and teach the youth about best practices as an entrepreneur and professional. He also decided not to get back into startups so that he could work on himself and build stronger relationships with his family and friends and that’s a point in life that I aspire to reach. The other influence is Elon Musk who believes that time on Earth should be spent solving problems and doing things bigger than yourself.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Mascarenhas: The pandemic has pushed us to be resilient as a company by continuing to stay efficient and motivate our team even when we do not have the privilege of meeting in person frequently. We have adapted to online communication through Slack and Zoom and doing frequent team syncs to stay up to date. For our platform, it has not impacted us being a software service, but we have had to keep in mind people’s fear of COVID. As things return to a new normal, we are seeing people’s comfortability levels rising for renting which is a good timing for our platform’s entrance. We have been monitoring real estate market prices and activity, rent prices, renter activity, job markets, and more because those are all variables for the attractiveness of our platform. 

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Mascarenhas: I have a lot of great updates for the Dingman team and community. The big one for us is we’re ready to launch our MVP at the start of August, marking one full year since we’ve started working on this venture. This is our biggest milestone yet and we are very happy that we did it cost-effectively with less than $4k spent, including legal. We have also grown our team to include a part time graphic designer, a part time quality assurance analyst, and a programmer. We are currently looking to grow our team by one programmer and add a Director of Real Estate Partnerships for the upcoming semester. We have also narrowed down a good product roadmap for our business to follow in terms of feature releases to grow users and engagement on the platform. Lastly, we have identified a target niche for us to pursue initially which is small landlords ranging from 0-100 units.

DC: What do you feel that you have achieved from participating in Terp Startup Accelerator this summer?
Mascarenhas: We accomplished a lot this Summer from the efforts of the Dingman team as they guided us through the accelerator and oversaw the step-by-step developments of our individual ventures. The big three items for us were the financial models, the pitch deck, and mentorship insight into business model and MVP launch approach. For financial models, we did not have a solid template to forecast everything prior to this program. After receiving it, we were able to get that done finally. It is 100% subject to change due to the fact we will be editing our pricing approach but it’s awesome that it won’t take much effort to change our models. For our pitch deck, we had one done but it has significantly improved in both design and content due to us preparing well in advance for accelerator presentations. Lastly, our mentor Zeki has been phenomenal in sharing his CTO best practices as well as his recommendations for launching our platform. He has also given us thoughts about potential roadmap ideas. Regarding our overarching view of the program, it has been amazing. The atmosphere is very productive and organized due to the quality of participants and Dingman staff. I would recommend this to any Terp looking to grow their venture at a pre-financing stage. 

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Mascarenhas: I have a lot of advice for aspiring entrepreneurs. The first is to set small goals. What we’re doing is large in nature and can feel overwhelming at times, however, when you set small goals and take it week-by-week you realize that it’s fun and it progresses rather quick. I also recommend seeking mentorship and a small circle of trustworthy friends to bounce ideas. It helps if those friends are end users because they can share perspectives of technical or business requirements needed for your product that you do not have. Lastly, keep participating in school programs to support your venture. Some areas of a program may not seem as attractive but even reiteration has great benefits for you. The support is almost always free with genuine co-participants and staff that want to see you succeed.

For more information about Prommuni, please visit the website here.

Feature Friday! North Star Toys & Such

North Star Toys & Such offers a diverse set of dolls and children’s books to to help children with emotional and social development.

Mat Parsons, MBA ’22 (far right) and Daniel Yu, MBA ’22 (far left) are the co-founders of North Star Toys & Such.

DC: What are your names, majors, and anticipated graduation years?
Daniel Yu, MBA, Marketing, 2022 and Mathew Parsons, MBA, Consulting & Finance, 2022.

DC: In two to three sentences, how would you describe your startup?
Yu: North Star Toys & Such seeks to equip parents with the resources to teach their children social and emotional management skills. We have a flagship product of a diverse set of dolls and a children’s book teaching kids all about emotions. We wish to be the one-stop shop for resources on social skills development and emotional intelligence for all parents with young children.

DC: At what point did you know you wanted to create your own startup?

Yu: I have always wanted to be an entrepreneur at an early age and when I heard of the Pitch Dingman Competition during my time in the MBA program, I knew I had to enter. We are grateful for the Fearless Ideas track, which helped turn our entrepreneurial dreams into a reality.

DC: What or who is your biggest influence for your startup?
Yu: Shark Tank. I watched Shark Tank religiously for years. Without that show and witnessing people succeed with their start-ups, I would have never tried to take this challenge on.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Yu: Since we could not attend trade shows and in-person events to promote our company and product, we really had to leverage social media and e-commerce to market ourselves. It’s been a learning curve to understand all about SEO optimization and hashtag strategy.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Yu: Our first doll prototypes are ready for shipment from China, we finalized our children’s book manuscript, and we’re launching on Kickstarter in a month. Our website is also a week or two away from launching.

DC: What do you feel that you have achieved from participating in Terp Startup Accelerator this summer?
Yu: Through market research and consumer interviews, we began to understand more deeply about our target customer and their buying preferences, which has helped us tremendously in developing our prototypes.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Yu: The entrepreneurship life is all about self-discipline. When you’re your own boss, you dictate your own terms – so make sure you find a good balance between working hard and playing harder. 

Feature Friday! Mindgrasp.io

Thai Cao ’23 (above) and Rushil Joshi ’23 are the co-founders of Mindgrasp.io.

DC: What are your names, majors, and anticipated graduation years?
Rushil Joshi – Computer  Science, 2023
Thai Cao – Computer Science, 2023

DC: In two to three sentences, how would you describe your startup?
Joshi and Cao: We are a web app that uses A.I. to help students study in a more efficient manner by providing the necessary tools to succeed.

DC: At what point did you know you wanted to create your own startup?
Joshi and Cao: We wanted to create a startup when we won our hackathon freshman year, and we realized our ideas could become a sustainable reality.

DC: What or who is your biggest influence for your startup?
Joshi and Cao: This summer we have had access to numerous connections and resources. Our coach and Lottie are the biggest influences for our startup. We were able to receive great advice from both and they always kept us on our feet.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Joshi and Cao: We thought that our idea was versatile since the school migrated to an online environment.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Joshi and Cao: We have started a closed beta. Now, users can start using our application after sign up.

DC: What are you hoping to achieve, or what have you already achieved, from participating in Terp Startup Accelerator this summer?
Joshi and Cao: Prior we had hoped to receive wisdom from multiple successful entrepreneurs who have tapped into a market similar to ours. Now, we have received more than that! We are happy to have a quality coach connected to us by the accelerator and the ability to talk to so many guest speakers.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Joshi and Cao: Cliche as it sounds, never give up. Take the path slow but steady. Becoming an entrepreneur is not easy and there will be sleepless nights, just be prepared.

For more information about Mindgrasp.io, please visit the website here.

Feature Friday! MARS Technology

Professor Dongxia Liu and Xiaohui (Sophie) Li, MBA ’21 are the co-founders of MARS Technology.

DC: What is your name, major, and graduation year?
Li: Xiaohui (Sophie) Li, MBA, Graduated 2021

DC: In two to three sentences, how would you describe your startup?
Li: As the climate change issues hit the media at an unprecedented rate, we want to help to prevent global warming by commercializing a methane conversation technology that can not only help methane emitters reduce greenhouse gas emission but also provide some value-adding products for their operations.

DC: At what point did you know you wanted to create your own startup?
Li: When I was in the full-time MBA program, we studied different industries and analyzed difficult business cases all the time. As I explored different career paths after graduation, a friend of mine came to me with a research project which has a great potential for commercialization. I felt excited to be able to use what I learned to make strategic decisions and steer the future of a real company. So we worked on the startup ever since. And I hope to develop both personally and professionally through my entrepreneurial journey.

DC: What or who is your biggest influence for your startup?
Li: Dingman Center has a great influence on my startup. Not to mention the prize from the Pitch Dingman Competition and funding from Terp Startup Accelerator. Dingman Center introduces many area experts and successful entrepreneurs to me. The journey through different programs makes me understand the entrepreneur path, structure my startup in a concrete way, it even improved my project management skill and self-awareness.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Li: Our company is a product of the pandemic, the social restrictions brought my partner and me together to work on the project remotely. And the virtual environment actually makes it more convenient for me to participate in different entrepreneur-focused workshops and accelerators.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Li: Our startup came from a concept to a more realistic venture. As we talk with more and more mentors, industry experts, potential customers, and investors, our business model and market fit become more and more clear. We also establish a strategy going forward and plans for our funding application.

DC: What are you hoping to achieve during Terp Startup Accelerator this summer?
Li: I am hoping to primarily get into the startup circle and have some support along my venturing journey. I also hope to refine my business model and get a better market fit through primary and secondary research. Lastly, I have objectives to polish the pitch deck and business plan, as well as get the logo and website in place.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Li: Even a successful entrepreneurial career may not be as glorious as people think. Be prepared for the humble inquiries and a roller coaster journey. However, it is highly rewarding to bring an idea to the market and see how you can make a difference in the world. So keep hustling!