This summer, the Dingman Center will be conducting interviews with the 12 student startups who are participating in our virtual Terp Startup summer accelerator. Participating student entrepreneurs received a stipend up to $5,000 that would enable them to work exclusively on their startups over eight weeks in the summer.
Morning Light Esports
Founder: Harrison Burke ’20
DC: Tell us about your startup. What problem are you solving and for whom?
Burke: Morning Light is an Esports organization focused on bringing a vintage and rustic aesthetic to an industry that is currently filled with companies that are carbon copies of one another. The assumption that everyone interested in Esports wants to see brands that are edgy, neon colored, and filled with intensity, is a massive misconception to me. Everyone wants to champion something whether it’s a band, their university, or a professional team. My ambition is to build an Esports org for people who are bored of the same old thing and give them something to champion.
DC: How did you first come up with your idea?
Burke: I’ve been involved in Esports since 2013 and my obsession with antiques, vintage clothes, and classic rock goes back further than my memory serves me. When I realized that I wanted to run my own Esports organization after having worked in Esports for 2 years, it felt only right to make it harder than I had to for a challenge’s sake. I could create another boring, neon-light-covered, obnoxious brand like everyone else, or I could go a different route and look to create something that hasn’t been done before. It hit me that creating an Esports brand based on vintage and rustic themes would be a way for me to make my work an extension of myself and my identity while bringing something new to the scene.
DC: What are some major milestones you’ve achieved so far?Continue reading