Worth Reading 4/26/2013

Welcome back! It’s hard to believe that there’s only a few weeks left in the school year, soon the halls in front of the Dingman Center will be a lot quieter.  But before the school year ends, there’s still one last Pitch Dingman Competition, taking place next Friday at Tyser Auditorium.  Don’t forget to stick around after the competition as well as the Dingman Center will be sponsoring a post-competition mixer for our guests, food and refreshments will be provided!

Enough plugs though, onto what’s worth reading from the week!

As always, we take some time to recognize enTERpreneurs in the press.  This week, Cupid’s Cup and Pitch Dingman alum Diagnostic anSERS were featured on the Washington Post’s weekly Business RX column.  In addition, this Businessweek article that examines the usefulness of the traditional business plan also features one of our very own MBA entrepreneurship classes, led by Smith Professor Brent Goldfarb.

Everyone knows that to do business in today’s world, you need a social media presence, but do you really know what a social media strategy entails? Inc. examines the basics of setting up a social media strategy that works for your business.

Companies everywhere have struggled with making their own “viral” marketing campaigns.  How does a campaign go viral?  Can it be forces?  Is it more about luck?  Inc. continues its social media primer, by offering a look at what attributes successful viral campaigns share, and how businesses can take apply those lessons.

Finally, a high ranking director at Oglivy & Mather examines the virtues of being weird, and how it’s helped him find success in his career. Inspiring words for weirdos everywhere, and to be fair, aren’t we all a little weird?

Until next time!

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