By: Justin Taubman ’16 MBA Candidate
This week, I am very happy to feature Polly Vail, one the Dingman Center’s biggest supporters and Entrepreneurs in Residence (EIR). Her illustrious background as an intrapreneur and entrepreneur makes her a valuable asset to the University of Maryland community and the Dingman Center for Entrepreneurship. If you have never been to Dingman Fridays to discuss your business ideas with an EIR, maybe this feature about Polly will change your mind. Polly’s perspective and experience are valuable to students considering entrepreneurship.
Polly began her career before the days of Craigslist and Monster, when newspapers “owned” the classified advertising business. One of her first intrapreneurial experiences was launching the first online job search platform for The New York Times where she worked in marketing. It was disruptive and successful. But, ultimately it was shut down. At the time, The New York Times, and others in the industry, were afraid of the changes and retreated to their old ink and paper model. Polly experienced the limits of intrapreneurship and how tough it is for successful organizations to change from within. Polly was able to launch other successful new products for The New York Times including a College edition, a Spanish language edition, and what are now called “native advertising” sections. And, she became the first Managing Director for the paper’s Washington D.C. office focusing on advertising and revenue.
From there, Polly moved to the D.C. Women’s Business Center, where she coached women who were interested in entrepreneurship. The Women’s Business Center served a range of talented women from professionals to women on public assistance. Polly’s main focus was helping low income women move to financial independence through micro-enterprise training. She helped her clients start businesses in the fields of entertainment, childcare, food service, beauty and apparel. After some time at the Women’s Business Center, Polly decided to practice what she had been preaching and began her own independent consulting practice. She helps clients with branding, web site design, social media, and revenue generation. She has worked extensively with the Water Alliance and the International Lyme Disease Association. As an independent consultant, Polly used a crowdsourcing creative services firm called GeniusRocket. Her relationship with the firm led to her tenure as President of the company. As President of GeniusRocket, Polly grew the business and developed a strategic merger with a larger firm.
Polly is still an advisor to GeniusRocket and does consulting in the non-profit space. Having such an enthusiastic, successful, and empathetic EIR as Polly Vail is invaluable.
Polly explained to me that she loves working with student entrepreneurs at UMD because she believes that the Dingman Center does a fantastic job of preparing its pupils for the rigors of running a startup business. She continued by saying that the most important thing for an undergraduate student entrepreneur to develop is a multi-disciplined team so they can execute quickly and effectively and avoid blind spots. The Dingman Center for Entrepreneurship is very lucky to have the talented Polly Vail among its Entrepreneurs in Residence.