Feature Friday! ModBars

Co-founders Jeff Su ’21 and Wyatt Talcott ’22 selling ModBars at the Derwood Farmers Market in Rockville, MD.

DC: What are your names, majors, and graduation years?
Su: Jeff Su — Finance and Supply Chain Management ’21, Wyatt Talcott — Marketing ’22, Max Levine — Finance ’22, Joe Oleynik — Information Systems ’23

DC: Which Dingman Center programs have you been involved with?
Su: Pitch Dingman 2019, Terp Startup 2020.

DC: In two to three sentences, how would you describe your startup?
Su: We specialize in making a variety of different snack bars from protein, energy, to trail mix and even dessert bars. They’re low in sugar and packed with fiber so they’ll keep you feeling full without the sugar crash.

DC: What or who is your biggest influence for your startup?
Su: Gary Vaynerchuk. He’s the one that inspired me to just start and the whole thing a shot.

DC: How have the effects of the pandemic changed your company’s focus or ideas?
Su: We definitely switched gears and started doubling down on e-commerce. A majority of our sales are now coming from our website which has been awesome to see. It’s also given us enough time to think long term and plan for the future. We’ve got exciting projects ahead that’ll hopefully push us to our next milestone.

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Su: In the past 6 months we’ve actually gotten the chance to sell at our first farmers market up in Rockville—Derwood Farmers Market. It was amazing to get back to our roots and do in-person sales again. On top of that, we had the opportunity to partner up with a few of the local neighborhood outdoor pools which not only drove more sales but also let us get our name out there to new customers. Overall, we’ve seen high recurring customer rates and overall really positive feedback from the community. We’ve also been doing a lot of R&D recently that’ll hopefully help drive more sales coming up. There may be a shift in our current product line but more time is needed. Moving forward we want to start investing heavily in media marketing since that has been one of the key areas we’ve been lacking for some time now.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Su: Be prepared to work really hard. It requires a lot of sacrifice. There’ll be a ton of distractions and things that won’t work in your favor; if you’re not willing or dedicated enough it’ll make you want to quit at every step. So ensure you’re having fun putting work into your venture and don’t gloss over even the smallest victories.

To learn more about ModBars, please visit the website here.

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