Feature Friday! Stockadoo

Stockadoo is a platform that allows fans to trade shares of creators’ channels, which reduces creators’ reliance on ads and sponsors—while giving fans an opportunity to make money.
Justin Fenn ’22

DC: What’s your name, major, and graduation year?
Fenn: Justin Fenn, Computer Science Spring 2022.

DC: Which Dingman Center programs have you been involved with?
Fenn: I participated in and won the Hult Prize 2019 at UMD and was fortunate enough to be able to compete with my team in Boston at the regional finals. Also, I attend Dingman Fridays regularly for guidance on a range of questions. Additionally Stockadoo was worked on in New Venture Practicum, one of the Dingman Center’s signature courses.

DC: In two to three sentences, how would you describe your startup?
Fenn: Stockadoo is a platform that allows fans to invest in their favorite creators by trading shares of creators’ channels, monetizing the creator in the process. Our goal is to reduce the reliance on the advertisement economy by allowing fans to support creators directly while also benefitting through trading on the Stockadoo exchange.

DC: What or who is your biggest influence for your startup? 
Fenn: It may sound silly, but Star Trek is a big influence on my startup and most startup ideas I’ve had. Specifically, the hopeful attitude that Star Trek takes on how the future could be and that we will find solutions to our human vices, such as greed. In the future given by Star Trek, money does not exist, freeing up most anyone to pursue the goals they’d like to in their life. I hope that even if it’s extremely minor, Stockadoo can make a step towards a future like that.

DC: What updates or significant accomplishments can you share with us about your company from the last five months?
Fenn: Since January, we went from an idea to a brand, website, prototype and spread the idea to many people through surveys and word of mouth. We have signed up multiple creators who are willing to beta test the app when it launches.

DC: What’s the most important thing you are working on right now, and how are you making it happen?
Fenn: We are finishing the beta version of the app and will be launching this summer. We are excited to get feedback from users and creators alike and hope we can provide a valuable product to both.

DC: As the founder of Stockadoo, how do you define success?
Fenn: I define success as the continual process of refining an idea to provide the most valuable solution while maintaining the integrity of the core goal of a business. In the case of Stockadoo, the app may change drastically, but the core goal of reducing the reliance of digital content on advertisements remains the same.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Fenn: The most important piece of advice I could give is simply to lean toward making any decision instead of making the best decision. Most startup decisions are situations where you can analyze the multiple options for an eternity and still not have enough information to make the best decision. If you make decisions sooner, you save a lot of time and make incremental progress to a larger goal.

To learn more about Stockadoo, please visit the website here.

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