Feature Friday! Wavework

Founder, Jessica Gaffney, UMD ’01 Grad

DC: What is your name, major, minor, and anticipated graduation years? 

Gaffney: Jessica Gaffney, Double Major in Communication and French, 2001 

DC: Which Dingman Center programs have you been involved with?

Gaffney: Dingman Center Fridays have given me access to incredible mentors, specifically Evan Shubin, who is a brilliant serial entrepreneur and an incredible person who was instrumental to me the successful acquisition of my company.

DC: In two to three sentences, how would you describe your startup?

Gaffney: Wavework is a one-stop VIP experience management platform that powers the premium (a.k.a. suites, clubs, etc.) business of professional sports teams, leagues, and venues, to accelerate personalization capabilities and deliver unforgettable experiences all year long. Through easy integrations and real-time insights, Wavework brings full transparency to all of the value being delivered to the premium buyer relationship.

DC: Why did you decide to start a business in this industry?

Gaffney: After 20 years in the business of sports and entertainment premium hospitality, I knew there had to be a better way to manage and execute the VIP customer experience.

ALSD Spotlight Award Winner for ‘Digital or Technological Enhancement for Premium Spaces’

DC: What updates or significant accomplishments can you share with us about your company from the last six months?

Gaffney: The most exciting update from the last six months is that Wavework was acquired by Multilot!  Our acquisition has added deep resources that will allow us to accelerate reaching our goal of becoming the standard best practice of Premium Experience Management throughout the sports and entertainment industry worldwide!  
DC: What’s the most important thing you are working on right now and how are you making it happen?

Gaffney: The most important thing we are working on right now is continuous product improvement so that we can scale more quickly.  We are expanding our team and putting the right people in key positions to achieve optimal outcomes at every stage of our growth.

DC: When it comes to your startup, how do you define success?

Gaffney: At Wavework, success means we are continuously improving….from product, to operations, to sales, we measure and we improve.

DC: If you could give advice to any aspiring entrepreneurs, what would it be?

Gaffney: The best advice I can give to aspiring entrepreneurs is to do the hard work others aren’t willing to do and ask for and accept help!  Nobody can do it alone forever.  

To learn more about Wavework, please visit the website here.

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