As part of the Dingman Center’s involvement in Women’s Month at Smith, this post profiles Shizu Okusa, a local founder who will be participating in our Ladies First: Becoming a Savvy Startup Investor workshop on March 10th.
by: Nina Silverstein MBA ’17
Shizu Okusa’s entrepreneurial journey has not been a lateral one, but rather a circuitous culmination of experiences that led her to co-found JRINK, a “fresh-pressed solution for life-pressed people.” The no-sugar added, preservative-free, cold-pressed juices are locally produced in Falls Church, Virginia, and have permeated the Washington D.C. healthy living scene. JRINK serves delicious and nutritious offerings via both their retail locations and online delivery.
Shizu’s path to launching JRINK was a winding one, first taking her to the trading floor at Goldman Sachs, where she met her future co-founder, Jennifer Ngai. After her analyst program ended, Shizu traveled to and worked in Mozambique and Bali, where yoga and clean eating were key priorities. It was during this trip that she became more curious about the world and other cultures. When she returned to D.C., Shizu took a job with the World Bank, where Jennifer was also working. Having kept in touch over the years, the two reunited and quickly realized that healthy food options were not available near their office. They did not have access to delivery services at the time and had no healthy options nearby, and the idea for JRINK emerged. Seeking to solve their own problem, Shizu and Jennifer began bringing their own juices to work, where colleagues would ask for tastes and where to one for themselves.