by: Abraham Sidibe
This past week, the Dingman Center partnered with the Center for Social Value Creation to host a movie screening of “Not Business As Usual”, an informative documentary created by Institute B in 2014 about the transformation of the business world from capitalist to conscious capitalist. The movie told the stories of several social entrepreneurs who are bringing humanity back into business. Institute B is an entrepreneur accelerator for businesses that put profit and societal value on equal footing as profits. They develop entrepreneurs by providing education, consulting and funding. They are also the same people who helped shape the business cultures of Starbucks, IKEA, and lululemon.
The film is an incredible resource for those who want to fix a social problem through business because it documents the history of social business and shares the stories of social entrepreneurs who are working to be a force for positive social and environmental change. One interesting thing I learned from this movie is that sustainability metrics continuously evolve. There is always a way to be more sustainable and have lower impact products, starting with the supply chain. Although there is also no way to have entirely zero impact when producing products, there are ways to minimize those negative effects.