Feature Friday! Cruising Altitude LLC

Alan Soclof ’21 (top, right) being interviewed by the “Chit Chat Money” investment personalities.

DC: What is your name, major, and anticipated graduation year?
Soclof: My name is Alan Soclof, and I am a Management major with an anticipated graduation date of December 2021.

DC: In two to three sentences, how would you describe your startup?
Soclof: Cruising Altitude is a financial media company focused on educating and inspiring the next generation of long term investors. Through our flagship newsletter, we share high quality, yet simple, stock analysis so anyone and everyone can learn more about the stock market! If Warren Buffett was born in 2000, he would read Cruising Altitude. 

DC: At what point did you know you wanted to create your own startup?
Soclof: Ever since I was young, I have absolutely loved investing! The process of analyzing and learning about the greatest companies in the world is something that I just find so fascinating! Throughout this year, while many of my contemporaries were bored and stuck at home, their interest in the stock market grew significantly. Many of the resources targeting Gen Zers are focused on day trading and cryptocurrencies and there is nothing out there (for Gen Z specifically) promoting fundamentally driven long term investing. I realized just how big the opportunity could be for a company that is looking to fill this niche, and I had to give it a shot!

DC: What or who is your biggest influence for your startup?
Soclof: I would say the biggest influence for a startup is Warren Buffett. The Oracle of Omaha (his awesome nickname!) is one of the greatest investors of all time. He has showed the whole world how being diligent and patient can lead to lucrative returns. Taking Buffett’s investing approach and mixing it with some Gen Z energy and humor is the Cruising Altitude way! 

DC: How have the effects of the pandemic changed your company’s focus or ideas?
In many ways, we think we were born due to the pandemic! Gen Z flooded into the stock market at unprecedented rates during the pandemic because, well, that was all that was going on! This trend has created a significant opportunity for someone to educate and inspire these new investors to be long term investors (the proven and easiest way!) and Cruising Altitude is looking to do just that!

DC: What updates or significant accomplishments can you share with us about your company from the last six months?
Soclof: There are two significant accomplishments, other than getting accepted into the Terp Startup Accelerator, that we are very proud of. The first one is growing our newsletter from 0 to 750 subscribers in just a handful of months! The second accomplishment that we are proud of is that we released an awesome newsletter every week for 27 consecutive weeks. This consistency that we provide to our Cruisers is something that we value and take very seriously!

DC: What are you hoping to achieve during Terp Startup Accelerator this summer?
Soclof: During the Terp Startup Accelerator, our main goal is to (almost) double our subscriber-ship to 1,400 subscribers! The newsletter is free and only comes once a week (and it is really funny!) so make sure to sign up!

DC: If you could give advice to any aspiring entrepreneurs, what would it be?
Soclof: The advice that I would give to any aspiring entrepreneur is to work hard and be patient. Unlike your Amazon order, success does not come overnight! Trust the process, focus on your daily goals, and just wait and after a few months you will be shocked at how much you have accomplished!

For more information about Cruising Altitude LLC, please visit the website and sign up for the newsletter here.

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