By Philip Webster
Conducting customer discovery for a product aimed at the Chinese market while you’re actually in China is an eye opening experience. After weeks of refining our business plan in the U.S., the chance to talk directly to potential customers has been invaluable. Yesterday Justin and I were fortunate enough to pitch an abbreviated version of our business plan to a delegation of business and educational leaders in the city of Bengbu. Afterwards we received a lot of feedback from students who attended the presentation.
One student, Vivian, came right up to me afterwards and told me exactly why our business wouldn’t work in China. When I defended our plan she continued to elaborate on exactly why it wouldn’t work and she convinced me that we did indeed have a few holes in our pricing scheme and our bring to market strategy. Luckily, Vivian is a marketing major and had a ton of great ideas on how to fix the product and market to young people in China. I’m hoping she’ll be the first unpaid intern for our company! (Vivian was also instrumental in encouraging our table at dinner to drink a concoction that I referred to as Dragon’s Blood, that began a series of hilarious and bizarre events that Justin blogged about yesterday.) Continue reading