Tag Archives: small business

Looking Out for the Little Guy: How TapTime TV Helps Small Businesses Grow

by: Megan McPherson

This summer, the Dingman Center will be conducting interviews with the eight student startups who are participating in the Terp Startup summer incubator phase of our Fearless Founders accelerator program. Participating student entrepreneurs received $3,500 stipends that would enable them to work exclusively on their startups over six weeks in the summer.

The plight of the American small business owner is an issue so ubiquitous, it can be easy to take for granted. Even if the product is excellent, a business can easily fail if customers don’t have a strong identification with their brand. Against the immense advertising budget of a competing corporate Goliath, small business owners attempting to promote their business are armed with a futile collection of advertising options that feel cripplingly expensive as well as ineffective. But now small business owners can rejoice knowing they have a new champion fighting on their behalf, a veritable David with a slingshot: founder Dustin Ecton and his startup, TapTime TV, a fully customizable entertainment channel installed on televisions in bars and restaurants that doubles as a platform for local advertising.

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Worth Reading 11/15/13


This week, participants of Fearless Founders presented on the progress of their business ideas to sponsors from Capital One. It was great to see how far they’ve come! We also had a Research and Practice Luncheon discussing the use of crowdfunding. The luncheon promoted engaged interaction between faculty, staff, angel investors and students. Check out some photos from the event on our Facebook page.

Now, here’s the Worth Reading for this week.

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