Bootstrapped Season 2 Opens with Social Venture MISFIT Juicery

From their dorm room at Georgetown University to the exclusive Chobani Food Incubator in New York City, the co-founders of MISFIT Juicery, Ann Yang and Phil Wong, are growing their food startup into a recognizable brand with a mission. MISFIT fights food waste by using discarded “ugly” fruits and vegetables to make their attractive and delicious line of cold-pressed juices.

To close out our Ladies First launch, co-hosts Elana Fine and Joe Bailey interviewed female founder Ann Yang and her co-founder Phil Wong about their journey as rising social entrepreneurs on the second season premiere of our Bootstrapped podcast. Listen below and subscribe on iTunes.

Take note of five key takeaways.

  1. The bare facts of MISFIT Juicery’s mission to assist in the fight against 20 billion pounds of food waste.
  2. The value of asking for help: “We’ve asked 10,000 favors of people we love.”
  3. Creating a strong brand around a social mission makes MISFIT more than a food company, it’s a platform for cultural change.
  4. The moment when everything clicked and they started receiving funding from angel investors.
  5. Looking forward: scaling their startup through the resources offered at the Chobani Food Incubator.
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