Tag Archives: Bootstrapped

Bootstrapped Index Playlist: Startup Branding

The Dingman Center’s Bootstrapped podcast includes episodes ranging on topics from fundraising and marketing to team formation and customer acquisition. We created a helpful index designed to help listeners find episodes featuring the startup fundamentals that are most relevant to their needs and interests. Check out the episode playlist below to hear firsthand from successful entrepreneurs what they learned and implemented to boost their brand identity.

Bootstrapped Index Branding

Season 1, Episode 10 – Coffee Talk with the JavaZen Co-Founders: Building a Lifestyle Brand
Special Guests: Eric Golman ’16, Co-founder & Chief Energy Officer, JavaZen
Ryan Schueler ’16, Co-founder & Chief Relationship Officer, JavaZen

The pitch: Two recent graduate co-founders discuss how they situated their coffee/tea fusion brand to appeal to their wellness focused customers.


Season 2, Episode 16 – Social Venture Misfit Juicery on Leveraging Your Social Capital
Special Guests: Ann Yang, Co-Founder MISFIT Juicery & Phil Wong, Co-Founder, MISFIT Juicery

The pitch: Co-founders of a cold-press juice business discuss how accentuating their mission to fight food waste in their branding gives their product a competitive edge.

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Bootstrapped Season 2 Opens with Social Venture MISFIT Juicery

From their dorm room at Georgetown University to the exclusive Chobani Food Incubator in New York City, the co-founders of MISFIT Juicery, Ann Yang and Phil Wong, are growing their food startup into a recognizable brand with a mission. MISFIT fights food waste by using discarded “ugly” fruits and vegetables to make their attractive and delicious line of cold-pressed juices.

To close out our Ladies First launch, co-hosts Elana Fine and Joe Bailey interviewed female founder Ann Yang and her co-founder Phil Wong about their journey as rising social entrepreneurs on the second season premiere of our Bootstrapped podcast. Listen below and subscribe on iTunes.

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