Tag Archives: Branding

Terp Startup Olympus Projects Connects Music Artists and Brands

This summer, the Dingman Center will be conducting interviews with the ten student startups who are participating in the Terp Startup summer accelerator phase of our Fearless Founders program. Participating student entrepreneurs received a stipend up to $5,000 that would enable them to work exclusively on their startups over eight weeks in the summer.


Co-Founders Peter Robinson, Mike Duquette and Zubin Gadhoke

Olympus Projects

golyicon[V2]-01Co-Founder and CEO: Peter Robinson ’19, Public Relations major, Classical Mythology minor
Co-Founder and COO: Zubin Gadhoke ’19, Computer Science major, Innovation & Entrepreneurship minor
Co-Founder and CFO: Mike Duquette ’18, Economics & Finance double major

DC: Tell us about your startup. What problem are you solving and for whom?

OP: There are two groups of people that Olympus Projects aims to help:

The first group is music artists. We help music artists monetize off of their brands and digital followings by bringing them influencer marketing opportunities. Artists are excited about this because it creates a new revenue stream for their business that gets them paid much quicker than traditional music revenue streams.

The second group is emerging brands. We help emerging brands strengthen their customer alignment, raise brand awareness and ultimately increase sales. Our influencer marketing campaigns allow brands to efficiently reach their target consumers through the social media platforms of growing music artists.

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Bootstrapped Index Playlist: Startup Branding

The Dingman Center’s Bootstrapped podcast includes episodes ranging on topics from fundraising and marketing to team formation and customer acquisition. We created a helpful index designed to help listeners find episodes featuring the startup fundamentals that are most relevant to their needs and interests. Check out the episode playlist below to hear firsthand from successful entrepreneurs what they learned and implemented to boost their brand identity.

Bootstrapped Index Branding

Season 1, Episode 10 – Coffee Talk with the JavaZen Co-Founders: Building a Lifestyle Brand
Special Guests: Eric Golman ’16, Co-founder & Chief Energy Officer, JavaZen
Ryan Schueler ’16, Co-founder & Chief Relationship Officer, JavaZen

The pitch: Two recent graduate co-founders discuss how they situated their coffee/tea fusion brand to appeal to their wellness focused customers.

Season 2, Episode 16 – Social Venture Misfit Juicery on Leveraging Your Social Capital
Special Guests: Ann Yang, Co-Founder MISFIT Juicery & Phil Wong, Co-Founder, MISFIT Juicery

The pitch: Co-founders of a cold-press juice business discuss how accentuating their mission to fight food waste in their branding gives their product a competitive edge.

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An Interview with Pitch Dingman Competition Finalist: Emprology

In anticipation of the final round of the 2018 Pitch Dingman Competition, the Dingman Center is interviewing each of the five startup finalists about their progress and upcoming challenges as they prepare to compete for the $15,000 Grand Prize on March 6 in the Grand Ballroom of Stamp Student Union. Learn more and register to attend the competition here.



Sydney Parker, Founder & CEO

Emprology Logo

Senior communications major Sydney Parker is the founder, CEO and “Empress” of Emprology, an empowering influencer marketing consultancy that seeks to educate black female bloggers, vloggers, and podcasters on how to monetize their content. Sydney, who built her social media credentials through multiple Facebook internships, started Emprology as a service that provided her customers with one-on-one consultations, marketing plans and creative assets to enhance their brand presence. With some concerns about overtaxing her own bandwidth, she recently launched a school for aspiring influencers called #BrandBoss Academy. As part of this school model,  established macro-influencers teach classes and provide mentorship to aspiring influencers, who pay an appropriate fee for the privilege. Sydney has been developing Emprology since spring 2017, when she first entered the Dingman Center’s Fearless Founders Accelerator. Through grit and determination, Sydney has built Emprology into a one-stop-shop for black women who want to learn how to make a living off of their passions.

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Worth Reading 11/8/13


Global Entrepreneurship Week is coming up and we have a full lineup of events planned. We’ll be highlighting the events on Twitter and our new Instagram account! Be sure to folow us for behind the scenes picutres. Instagram: dingmancenter

Now, here’s what’s worth reading.

Stay connected with the Dingman Center FB-f-Logo__blue_1024 twitter-bird-white-on-blue

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